You searched for: "*"

The results has been filter on Authors containing James Miller.
ANA has found 1 results for you, in 233 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Targeting consumers for new brands

This paper discusses a technique that combines consumer survey data with learning about in-market purchasing dynamics in order to predict sales volume potential for a new product at the individual consumer level. Once the highest potential consumers...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: James Miller
Company: Nielsen
March 17, 2002
×

Citation

Miller, J. (2002a, March 17). Targeting consumers for new brands . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/targeting-consumers-for-new-brands-